Before sending any email campaign, preparation is key. In this 45‑minute PRO workshop, we’ll cover why database cleaning and segmentation matter, what steps you should always check before pressing send, and how to actually do it with simple tools.

1. Why it matters → Clean lists improve deliverability, protect your sender reputation, and boost results.

2. Checklist → Remove duplicates, fix errors, update fields, and create audience segments.

3. How to do it → Step‑by‑step demo of cleaning and segmenting a sample list.

By the end, you’ll walk away with a clear process you can apply to any email campaign — and a practical skill that Irish companies expect from junior marketers.

Get ready!